Wrapmaster Film Systems are celebrating winning the FPA (Foodservice Packaging Association) Marketing Award 2016 for their fully integrated campaign, Wrap Smart.
The campaign which included digital, social, design, print, video and PR to drive trial and conversion, along with chef engagement and brand awareness, was hailed the resounding winner. Judges described it as “a well thought through and executed campaign” and “an excellent example of an integrated product launch.”
The seven-month campaign which also raised funds for Hospitality Action, reached over 1.2million people and drove an extraordinary 15% uplift in re-fill sales.
Paul Feery, Marketing Director, Wrap Film Systems had this to say about the award-winning campaign: As a member of the FPA we really value this award especially as we were up against some great work from other entrants. We look forward to building on the success of Wrap Smart and hopefully create more award-winning campaigns.”