Cofresco Foodservice is proud to announce that Wrapmaster® has won the Foodservice Packaging Association’s ‘Marketing Campaign of the Year’ Award, for its groundbreaking Return to Recycle by Wrapmaster® Scheme.
This prestigious recognition celebrates the campaign’s impact in driving sustainability and providing professional kitchens with an innovative recycling solution for all end-of-life food wrap dispensers.
Launched in partnership with SUEZ recycling and recovery UK, Return to Recycle by Wrapmaster® is designed to help chefs and foodservice operators recycle any food wrap dispenser, regardless of brand, and claim a new Wrapmaster® for free for their efforts. By making responsible disposal easier and rewarding businesses for making sustainable choices, the campaign has successfully encouraged participation across the industry.
Commenting on the award, Adrian Brown, Managing Director, Cofresco Foodservice said:
“Through Return to Recycle, Cofresco Foodservice is raising awareness of the importance of circular solutions and demonstrating just how simple and impactful recycling can be when the right infrastructure is in place. We’re incredibly proud to be recognised by the FPA, it’s a testament to the team’s dedication to drive real change and reinforces Wrapmaster®’s position as a leader in innovative and sustainable solutions.”
Libby Coe, Sales and Sustainability Manager – Cofresco Foodservice adds:
“A huge thank you to everyone who has supported the Return to Recycle by Wrapmaster® scheme so far, and to SUEZ recycling and recovery UK for their invaluable partnership. This is just the beginning, as part of our 100% Circular mission we remain committed to developing more initiatives that help professional kitchens operate more sustainably.”
To learn more about our Return to Recycle by Wrapmaster® scheme click here.